Wednesday, October 30, 2019

Marketing Research Report Essay Example | Topics and Well Written Essays - 1500 words

Marketing Research Report - Essay Example Consumer awareness on healthy products have therefore changed perceptions and hence buyer behaviour. As a result, businesses have to change their strategies and offer consumers diet food products, as they are commonly known. Tesco PLC has been on a campaign to ensure that it supplies diet products on its shelves. However, as a marketing objective it is important to examine the customer feedback regarding their healthy food products. This study, therefore, examines the extent to which Tesco’s dietary food products have faired on in the market concerning approval ratings of the supermarket chain’s customers. Background The twenty first century business environment has been dynamic especially in the area of consumer behaviour and the availability of awareness information. The views of the general population have been changing with regards to issues of climate change, environmental sustainability and healthy living (Nielsen, Siega-Riz and Popkin, 2002). Consequently, attitu des result into concerted actions by individuals who are consumers in the various markets (Mattes, 2009). On the other hand, with globalization, competition has been rife among enterprises and therefore creating a shift to the issue of customer service performance excellence. In effect, any organization that is able to satisfy its customers through provision of quality products and services will continue to dominate markets. It is therefore important for supermarket chains like Tesco to constantly evaluate their quality objectives so that they are guaranteed of repeat purchases and attraction of new customers. Research has indicated that more households purchase behaviour on food products is dictated by the healthy nature of the products (Ottinger et al., 2003; Hartung and Rovida., 2009). This has raised the stakes for any organization that has been involved in the production and supply of food products. Research objectives To assess the perception of customers towards diet food pro ducts To examine the levels of customer satisfaction on Tesco’s diet food products To identify the demographic characteristics of customers favouring diet food products To predict the future trends in demand for diet food products in the United Kingdom To find out the desirable features in diet food products relative to alternative products Methodology The research will depend on a quantitative design for the investigation of the main variable. The use of quantitative techniques will therefore be employed to help attain the stated study objectives. The study will involve a number of data collection methods. This is to ensure that the studied phenomenon is closely investigated for a more reliable and accurate outcome. First will be the use of questionnaires as discussed in section 2. Secondly, the study will use observation method to closely examine the characteristics or features of the dietary food products and the information provided. Since purchase behaviour is also obser vable in the shelves, direct observation will appropriate. In addition, interviewing will be used in cases where further clarification may be required. The customers as well as retail managers will be investigated on the most popular diet products used currently. To be able to closely investigate the participants and get in depth opinion on the issue under study, the research will also use video recording, written notes or stenography. The instruments are for the purposes of obtaining clarity

Monday, October 28, 2019

The theory of Initial Ocean and atmosphere Essay Example for Free

The theory of Initial Ocean and atmosphere Essay In 1953 Stanley Miller put the atmosphere consisting of hydrogen, methane, ammonia and steam to the experiment with electricity discharges. At that some of the numerous amino acids forming albumen were generated. However he succeeded to get only four of twenty amino acids essential for any life-forms to appear. Even in fifty years scientists are still unable to get experimentally all the twenty amino acids needed under conditions that can be called possible. Miller supposed that the initial Earth atmosphere was similar to that inside his experimental camera. Why? He and his colleague expressed the reason later:†Synthesis of biologically important compounds takes place only under restoration conditions (without any free oxygen in atmosphere)†. But according to his opponents oxygen is essential for the beginnings of life on Earth. The difficulty arisen is described by Hitching as following: â€Å"If there was any oxygen in the air the first amino acid would never arise and if there wasn’t it would be destroyed by the Space radiation. That’s highly interesting, Hitching says, that during Miller’s experiment with electricity discharges the four amino acids got survived only because they were taken out of the area of the discharges. If they continued to be there the discharge would decompose them. Supposing the amino acids to somehow get to the oceans and to escape the solar radiation of atmosphere there. And what then? Hitching explains: â€Å"Under the water cover there is not enough energy for the activation of the following chemical reactions; the water itself hampers the synthesis of complex molecules†. Chemist Richard Dickerson considers the following:† It’s hard to imagine polymerization taking place in the initial ocean, because the presence of water assists depolymerization only†. Biochemist George World agrees with the above saying:† It’s much more likely for the spontaneous dilution to happen in water â€Å". All the arguments given above clearly contradict to Stanley Miller’s theory. Yet, it’s still the only one explaining the reality we have.

Saturday, October 26, 2019

The Role of the Gods in the Odyssey Essay -- Homer, Odyssey Essays

Religion was deeply intertwined the culture of the ancient Greeks. In their stories, they prayed to the gods to satisfy their needs and offer assistance in their endeavors, and the gods would occasionally appear to select Greeks to give counsel, gifts, or other forms of aid. Alternatively, if the desires or endeavors of a mortal or mortals displeased one or more of the gods, they would also interfere with the fulfillment of their goals. In Homer’s Odyssey, the gods appear to or interfere with both Telemachus and Odysseus, either to help or hinder them in their journeys. Although the gods are responsible the difficulty Odysseus faces returning from Troy, they are equally responsible for motivating and assisting Odysseus and Telemachus in their respective travels. If not for divine interference, neither Odysseus nor Telemachus would have journeys to make. The gods are first responsible for establishing the conditions under which the story begins. While the Greek soldiers had returned home from Troy, Odysseus remained trapped as â€Å"the brightest goddess, Calypso, held him her hollow grottoes† because â€Å"she wanted him as a husband† (Homer, Odyssey 1.5, Translation by Allen Mandelbaum). Calypso traps Odysseus on her island of Ogygia and â€Å"keeps the sad Odysseus there—although he weeps. Her words are fond and fragrant, sweet and soft—so she would honey him to cast far off his Ithaca† (1.7). He remains on Ogygia for years, leaving the care of his home to his wife Penelope and his son Telemachus. Because Calypso keeps him away for years, Odysseus is presumed dead and his absence invites suitors to his home. These suitors look to win the hand of Penelope, Odysseus’ wife. This state of affairs is the overall cause of Telemachus’ d... ...a, escaping Calypso and the island of Ogygia, and Telemachus from Ithaca to Pylos and Sparta in search of his lost father. While The Odyssey tells of the courage both men demonstrate during their respective travels, their quests are the results of the intentions and desires of gods. Odysseus is trapped in exile on Ogygia by the will of Poseidon, whose anger Odysseus attracts when he blinds the Cyclops Polyphemus, son of Poseidon, and by the love of Calypso, who wishes to make Odysseus her husband. He is released from Ogygia and permitted to return to Ithaca only by the command of Zeus, as delivered by Hermes. Telemachus, rather than being trapped physically, was detained emotionally, feeling helpless to repel the suitors wooing Penelope. Only through the motivation of the goddess Athena did Telemachus find the will and courage to embark in search of Odysseus.

Thursday, October 24, 2019

Effective Communication in the Workplace

As a baby, you learn that if you cry and fuss, Mom and Dad will rush over to comfort you; however, as you mature, you realize that there are better ways of communicating. I will present my message here today on â€Å"Effective communication in the work place. † Communication in the work place is essential because first, communication skills prepare you to perform specific duties in the work place making you a better employee. Second, communication skills in the work place prepare you to exercise flexibility. Last, communication skills form better relationships and understanding amongst other employees and managers. Body I. Communication skills prepare you to perform specific duties in the workplace making you a better employee A. Good communication passes information along and if you can effectively communicate, then people understand you much better, and information you are trying to tell or receive will get across without being misunderstood. 1. Marsha Ludden states in a book he had written that, â€Å"if you can communicate effectively what you need or want, you are more likely to be successful in getting it. An example will be a bigger salary. 2. Effective communication also helps you to convince others to agree with you in a persuasive setting. B. Good communication helps you to think better which are essential to make you perform well when performing duties in the workplace. 1. In order to communicate effectively, you have to think ahead and organize your thoughts. 2. When performing job duties this teaches you not only how to learn how to organize, but how to plan ahead. II. Communication skills in the work place prepare you to exercise flexibility A. Communication in the workplace reflects key personality traits, as well as key competencies for success. Show yourself, your staff or your employer you have the necessary intellectual, creative and behavioral flexibility to handle what each work day brings. 1. Studies show to suggest positive aspects of a challenging situation. Examine how a change in a supplier, for instance, can improve a product you manufacture or a service your company provides. Resist insisting that a change cannot work, advises the University of Bradford, Career Development Services office. 2. Have a scheduled time with each department in your company. Add to your skills set to enable you to better understand new issues that may arise in each department. B. Find the secret of effective, easy performance to get more equip with difference task including other workers. 1. Implement team problem-solving measures. Meet with key staff members when changes arise. 2. Get brief insight and solutions from your team if, for example, a valued client decides not to interact in certain situations. III. Communication skills form better relationships and understanding amongst other employees and managers A. Good communication passes information along and if you can effectively communicate, then other employees understand you much better, and information you are trying to tell them will get across without being misunderstood. 1. This prevents arguments, especially between co-workers, explain your thoughts and feelings, and then you won't misunderstand each other. 2. If you can effectively communicate, then you can get along better with other employers. Most arguments are caused by people not communicating effectively and not being able to negotiate with each other. B. Being respectful and using manners in the work place sets a great tone in the environment and forms better relationships with managers 1. Good listening skills are part of good communication; you need to understand what you’re manager is saying to you as well as to say what you want. 2. Communication often includes non-verbal clues such as tone of voice, facial expression, gestures, and body posture. Good communicati on includes being observant and focusing on the other person. Conclusion I. There is always room for improvement when it comes to communication skills. The more you practice by interacting with others, the better you will be. In addition, you will be better able to tell when you are getting your ideas across effectively, and how to improve if you are not. The better you are at communicating, the easier it will be to do your job and work with others- making the workplace more enjoyable, and making you a more successful employee. II. In the words of Tony Robbins, â€Å"To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others. †

Wednesday, October 23, 2019

Vague and Ambiguous

One main task of critical thinking is to identify these linguistic pitfalls. Let us start with the first major pitfall – obscurity. â€Å"Obscurity† here refers to unclear meaning. A concept or a linguistic expression can be unclear for various reasons. One reason is that it might be  ambiguous, i. e. having more than one meaning. The other reason is that it might be  vague. A term is said to be vague if there are borderline cases where it is indeterminate as to whether it applies or not.Finally, a term might also have an unclear meaning in that its meaning is  incomplete. Let us look at these cases one by one.  § M08. 1 Ambiguity There are actually different kinds of ambiguity: Lexical ambiguity This is a single word or term having more than one meaning in the language. For example, the word â€Å"deep† can mean profoundity (â€Å"What you have said is very deep. â€Å"), or it can be used to describe physical depth (â€Å"This hole is very deep†). Similarly for words like â€Å"young† (inexperienced or young of age), â€Å"bank† (river bank or financial institution), etc. Referential ambiguity It is not clear which thing or group is being referred to.This often arises when the context does not make it clear what a pronoun or quantifier is referring to. â€Å"Ally hit Georgia and then she started bleeding. † Who is hurt? Ally or Georgia? â€Å"Everybody is coming to the party. † Certainly â€Å"everybody† does not refer to every human being in the whole world. But then which group of people are we talking about? Of course in normal situations the speaker usually has some specific group of people in mind. Many people like to make very general statements, such as â€Å"All politicians are corrupt†. Literally, this statement implies that there is no politician who is not corrupted.But of course we can think of many counterexamples to such a claim. So the person who makes the statement might say â€Å"I don't really mean each and every politician. † But then who exactly are the people referred to? Syntactic ambiguity This means having more than one meaning because there is more than one way to interpret the grammatical structure. This can happen even when it is clear what the meanings of the individual words are. â€Å"We shall be discussing violence on TV. † – It might mean the discussion will be conducted during a television programme, or it might mean  violence on TV  is the topic to be discussed.When dealing with ambiguous language the thing to do is of course to clarify the meaning of the expression, for example by listing out all the different possible interpretations. This process of removing ambiguity is call â€Å"disambiguation†.  § M08. 2 Vagueness An term is  vague  if it has an imprecise boundary. This means that there are cases where it is indeterminate whether the term applies or not. For example, a small but c losed room with no windows or doors and no light inside is certain dark. If we switch on a 100W lightbulbs inside it will become bright.But we turn on the dimmer for the light and dim the light slowly until it goes out, then the room will gradually change from a bright room to a dark one. But there is no precise point at which the room suddenly ceases to be bright. Similarly, there is no precise point at which the room suddenly becomes dark. The terms â€Å"dark† and â€Å"bright† do not have clear boundaries of applications in this situation, and we say that these terms are vague. The term â€Å"a tall person† is also vague in that there are certain cases where it is hard to say whether a person is tall or not, but this indecision is not due to lack of knowledge about that person's height.You might know exactly how tall that person is, but still you don't know whether he is tall or not. This is because the meaning of the term is not precise enough. Other exampl es of vague terms : â€Å"heavy†, â€Å"dark†, â€Å"mountain†, â€Å"clever†, â€Å"cheap†. Notice that  we should make a distinction between vagueness and ambiguity. A word can be vague even though it is not ambiguous, and an ambiguous term having more than one meaning would not be said to be vague if the different meanings it has are very precise. Vague terms can be useful in everyday life  because often we do not have to be too precise.How precise we should be depends of course on the context. A form of (bad) argument about vagueness which we often encounter : â€Å"There is really no difference between X and Y because it is often quite unclear whether something is X or Y. † Example : â€Å"There is really no such thing as objective truth or falsity. Whether something is true or false is often hard to say. † This is a bad argument because even though a distinction might have borderline cases, it does not follow that the distin ction is not real. For example, it might sometimes be unclear whether a room is dark or bright.But (a) there is still a real distinction between dark and bright rooms, and (b) there can be clear cases where we have one but not the other. Vagueness should be avoided when we want to speak precisely, as vagueness decreases the informational content of a claim. For example, compare these sentences : â€Å"He is quite old, actually exactly eighty years old. † â€Å"He is quite old, actually about eighty years old. † â€Å"He is quite old. † Many students often like to ask questions such as : â€Å"Is there going to be a lot of homework for this course? † â€Å"Is the final exam going to be difficult? â€Å"But of course words like â€Å"difficult† and â€Å"a lot† are vague. Vague terms can make a claim vague and impossible to confirm or disprove. Horoscope predictions for example : â€Å"Be prepared for a change of direction this week as some thing crops up. † – SCMP Sunday Post Magazine. â€Å"This piece of news is going to affect the market somewhat. † But of course one might try to use vagueness to one's advantage in order to be non-committal or imprecise. â€Å"As a minister I agree that to some extent I am responsible. † â€Å"The government will deal with this problem in an appropriate manner when the right time comes. †  § M08. Incomplete Meaning A term has an  incomplete meaning  if the property or relation it expresses depends on some further parameter to be specified by the context, either explicitly or implicitly. This includes terms such as â€Å"useful†, â€Å"important†, â€Å"similar† and â€Å"better†. Practically all objects are useful and important only in some respects but not others. For example, is love more important than money? Well, it depends. If you are starving to death, then money is more important. But if you are trying to de termine which of the two contributes more to a happy and fulfilling life, then the answer might be different.So just saying that something is useful or important is empty unless it is made clear in what way it is so. This is also necessary if we want to evaluate whether what is said is true or not. â€Å"The education director shall visit Scotland to study their educational system because it is similar to the one in Hong Kong. † â€Å"Will this year's final exam be similar to the one last year? † â€Å"It is better to be beautiful than to be good. But . . . it is better to be good than to be ugly. † –   Oscar Wilde (1854 – 1900) â€Å"Art never improves, but . . . the material of art is never quite the same. † –   T. S. Eliot (1888 – 1965)

Tuesday, October 22, 2019

How to Write a Great CCOT Essay on Advertising in Cultural History

How to Write a Great CCOT Essay on Advertising in Cultural History Writing a continuity and change-over-time (CCOT) essay is one of the more difficult writing tasks a student will face throughout his or her time in school. This difficulty is due to the technical nature as well as the amount of research needed to be done to accurately write a CCOT paper. A CCOT essay is one that intends to answer a question by comparing two time periods relating to subject with the aim of analyzing what has changed and what has not over a selected period of time. Here are some tips on how to write a great CCOT essay when challenged with such a task. Truly Understand What You Are Asked to Do The biggest hurdle most students face when writing a CCOT essay, is understanding the mission they have been given. Therefore, most students end up writing either an expository or argumentative essay which results in failure. So the tip here is to read the questions carefully asked and understand the requirements before putting pen to paper. When reading the question, here are some things to consider that will help you put things in the right perspective: What am I been asked to do? What are the keywords in this question? What area of the world am I analyzing? And What time periods should I analyze? Answering these questions set the right ambience needed to proceed to mapping out your writing strategy. Create a Strategy for your Essay Now that you have understood the task ahead of you, the next step is to create a strategy on how you intend to answer the important questions raised in the questionnaire. The first step to being organized is choosing a topic name. When writing about advertising in cultural history, a topic such as ‘Advertising Historical Context and its Growth over Time’ puts you in the right part to planning the body of your essay. Here are some tips to creating a good strategy: Choose your time periods to base your research on Research its role in history or research the historical role of advertising in relation to the chosen time period Research the technologies that had an impact on it Understand what changes had occurred to its role in the world as a result of evolving technology Research what concepts or practices remained similar even after these changes. Write your CCOT Essay Once you have defined a strategy, the next step is doing the actual writing work on the chosen topic. In this stage, it is important to focus on the structure you have aligned to serve you throughout your project. A CCOT essay still follows the traditional arrangement of using an introduction, an essay body and a concluding paragraph to discuss your findings. Proof Read your Essay The last step is proofreading what you have written not just for grammatical or syntax errors but to ascertain that you have followed the prescribed CCOT essay structure. Therefore, it is important to note if you have chosen a time period, discussed how things were during that time, identify and analyze factors that changed the status quo and also analyze what didn’t change even after change factors were integrated into certain approaches. Here we come to the end of these salient tips you can use to write a CCOT essay on advertising in cultural history. If in need of topic ideas, do not hesitate to check this helpful article covering 20 CCOT essay topics on advertising in cultural history. You can also find facts that will help you compare advertising time periods in this article 10 CCOT essay facts on advertising in cultural history.

Monday, October 21, 2019

The Theory of Relativity and the Speed of Light

The Theory of Relativity and the Speed of Light One commonly known fact in physics is that you cannot move faster than the speed of light. While thats basically true, its also an over-simplification. Under the theory of relativity, there are actually three ways that objects can move: At the speed of lightSlower than the speed of lightFaster than the speed of light Moving at the Speed of Light One of the key insights that Albert Einstein used to develop his theory of relativity was that light in a vacuum always moves at the same speed. The particles of light, or  photons, therefore move at the speed of light. This is the only speed at which photons can move. They cant ever speed up or slow down. (Note: Photons do change speed when they pass through different materials. This is how refraction occurs, but its the photons absolute speed in a vacuum that cannot change.) In fact, all of the bosons move at the speed of light, so far as we can tell. Slower Than the Speed of Light The next major set of particles (so far as we know, all of the ones that arent bosons) move slower than the speed of light. Relativity tells us that it is physically impossible to ever accelerate these particles fast enough to reach the speed of light. Why is this? It actually amounts to some basic mathematical concepts. Since these objects contain mass, relativity tells us that the equation kinetic energy of the object, based on its velocity, is determined by the equation: Ek m0(ÃŽ ³ - 1)c2Ek m0c2 / square root of (1 - v2/c2) - m0c2 Theres a lot going on in the above equation, so lets unpack those variables: ÃŽ ³ is the Lorentz factor, which is a scale factor that shows up repeatedly in relativity. It indicates the change in different quantities, such as mass, length, and time, when objects are moving. Since ÃŽ ³ 1 / / square root of (1 - v2/c2), this is what causes the different look of the two equations shown.m0 is the rest mass of the object, obtained when it has a velocity of 0 in a given frame of reference.c is the speed of light in free space.v is the velocity at which the object is moving. The relativistic effects are only noticeably significant for very high values of v, which is why these effects could be ignored for long before Einstein came along. Notice the denominator which contains the variable v (for velocity). As the velocity gets closer and closer to the speed of light (c), that v2/c2 term will get closer and closer to 1 ... which means that the value of the denominator (the square root of 1 - v2/c2) will get closer and closer to 0. As the denominator gets smaller, the energy itself gets larger and larger, approaching infinity. Therefore, when you try to accelerate a particle nearly to the speed of light, it takes more and more energy to do it. Actually accelerating to the speed of light itself would take an infinite amount of energy, which is impossible. By this reasoning, no particle that is moving slower than the speed of light can ever reach the speed of light (or, by extension, go faster than the speed of light). Faster Than the Speed of Light So what about if we did have a particle that moves faster than the speed of light. Is that even possible? Strictly speaking, it is possible. Such particles, called tachyons, have shown up in some theoretical models, but they almost always end up being removed because they represent a fundamental instability in the model. To date, we have no experimental evidence to indicate that tachyons do exist. If a tachyon did exist, it would always move faster than the speed of light. Using the same reasoning as in the case of slower-than-light particles, you can prove that it would take an infinite amount of energy to slow a tachyon down to light speed. The difference is that, in this case, you end up with the v-term being slightly greater than one, which means the number in the square root is a negative. This results in an imaginary number, and its not even conceptually clear what having an imaginary energy would really mean. (No, this is not dark energy.) Faster Than Slow Light As I mentioned earlier, when light goes from a vacuum into another material, it slows down. It is possible that a charged particle, such as an electron, can enter a material with sufficient force to move faster than light within that material. (The speed of light within a given material is called the phase velocity of light in that medium.) In this case, the charged particle emits a form of electromagnetic radiation thats become called Cherenkov radiation. The Confirmed Exception There is one way around the speed of light restriction. This restriction only applies to objects that are moving through spacetime, but its possible for spacetime itself to expand at a rate such that objects within it are separating faster than the speed of light. As an imperfect example, think about two rafts floating down a river at a constant speed. The river forks into two branches, with one raft floating down each of the branches. Though the rafts themselves are each always moving at the same speed, they are moving faster in relation to each other because of the relative flow of the river itself. In this example, the river itself is spacetime. Under the current cosmological model, the distant reaches of the universe is expanding at speeds faster than the speed of light. In the early universe, our universe was expanding at this rate, as well. Still, within any specific region of spacetime, the speed limitations imposed by relativity do hold. One Possible Exception One final point worth mentioning is a hypothetical idea put forth called variable speed of light (VSL) cosmology, which suggests that the speed of light itself has changed over time. This is an extremely controversial theory and theres little direct experimental evidence to support it. Mostly, the theory has been put forward because it has the potential to solve certain problems in the evolution of the early universe without resorting to inflation theory.

Sunday, October 20, 2019

Exordium - Definition and Examples

Exordium s In classical rhetoric, the introductory part of an argument in which a speaker or writer establishes credibility (ethos) and announces the subject and purpose of the discourse. Plural: exordia. Etymology: From the Latin, beginning Observations and Examples: Ancient rhetoricians gave elaborate advice for exordia, since rhetors use this first part of a discourse to establish their ethos as intelligent, reliable, and trustworthy people. Indeed, Quintilian wrote that the sole purpose of the exordium is to prepare our audience in such a way that they will be disposed to lend a ready ear to the rest of our speech (IV i 5). However, in Book II of the Rhetoric, Aristotle contended that the main purpose of the introduction was to make clear what is the end (telos) of the discourse (1515a). Other functions of introductions, according to Aristotle, include making the audience well disposed toward the rhetor and the issue and grabbing their attention.(S. Crowley and D. Hawhee, Ancient Rhetorics for Contemporary Students, Pearson, 2004) Analysis of the Exordium of Dr. Kings I Have a Dream Speech The exordium [paragraphs 2-5] breaks down into two parts, both of which make a similar syllogistic argument while shifting its major premise. The syllogism takes the form of (a) America consists of a promise of freedom, (b) the Negro in America still is not free, therefore, (c) America has defaulted on its promise. The major premise of the first argument is that the Emancipation Proclamation constituted a promise of freedom for Afro-Americans. The major premise of the second argument is that the American Founding as expressed in the Declaration of Independence and Constitution constituted such a promise. In both cases, King argues, the promise has not be fulfilled.Kings exordium is essentially moderate. This is necessary because he must win the attention and trust of his audience before he can make his more militant plea. Having established his ethos, King is now ready for confrontation.(Nathan W. Schlueter, One Dream or Two? Lexington Books, 2002) Exordium of John Miltons Address to His Classmates (An Academic Exercise) The noblest masters of rhetoric have left behind them in various screeds a maxim which can hardly have escaped you, my academic friends, and which says that in every type of speechdemonstrative, deliberative, or judicialthe opening should be designed to win the goodwill of the audience. On those terms only can the minds of the auditors be made responsive and the cause that the speaker has at heart be won. If this be true (andnot to disguise the truthI know that it is a principle established by the vote of the entire learned world), how unlucky I am! What a plight I am in today! In the very first words of my speech, I am afraid that I am going to say something unbecoming to a speaker, and that I shall be obliged to neglect the first and most important duty of an orator. And in fact, what good will can I expect from you when in as great an assembly as this I recognize almost every face within eyeshot as unfriendly to me? I seem to have come to play an orators part before an utterly uns ympathetic audience.(John Milton, Whether Day or Night Is the More Excellent. Prolusions, 1674. Complete Poems and Major Prose, ed. by Merritt Y. Hughes. Prentice Hall, 1957) Cicero on the Exordium The exordium ought always to be accurate and judicious, replete with matter, appropriate in expression, and strictly adapted to the cause. For the commencement, constituting the introduction and recommendation of the subject, should tend immediately to mollify the hearer and conciliate his favor. . . .Every exordium ought either to have reference to the entire subject under consideration, or to form an introduction and support, or a graceful and ornamental approach to it, bearing, however, the same architectural proportion to the speech as the vestibule and avenue to the edifice and temple to which they lead. In trifling and unimportant causes, therefore, it is often better to commence with a simple statement without any preamble. . . .Let the exordium also be so connected with the succeeding parts of the discourse that it may not appear artificially attached, like the prelude of the musician, but a coherent member of the same body. It is the practice of some speakers, after having p ut forth a most elaborately finished exordium, to make such a transition to what follows, that they seem solely intent upon drawing attention to themselves.(Cicero, De Oratore, 55 BC) Pronunciation: egg-ZOR-dee-yum Also Known As: entrance, prooemium, prooimion

Saturday, October 19, 2019

BUSINESS ENVIROMENT AND SOCIETY Essay Example | Topics and Well Written Essays - 250 words

BUSINESS ENVIROMENT AND SOCIETY - Essay Example This will enable students from different parts of the country perceive things in one perspective because language structure somehow establishes how we understand the world (Howson 1979, pg 165-171). A universal language in high schools is described as a tool which improves brain capacity and thinking ability of students. This is due to the factor that most cases it will lead to multi- linguistic aspects because the children will be in the know of their mother tongue and the language which they are taught in secondary school bringing to a total of two languages. Children who are raise bilingual have greater linguistic capacity than those brought up in monolingual way (Gode 1951,pg 20-50) . Some recommendations could be made concerning the entire universal secondary language. This may help to solve this siege which has confused many people making them be at loggerheads for a long period of time. Firstly schools should agree about the usage if common language so that students can be holding discussions ,contests and taking common exams to make education competitive. Secondly, school books should be written in a common language so that all students can access the books in any bookshop or borrow from other schools this will be of great importance. This is because it will ease the education system and ensure that the elites are the cream of intelligence with almost the same linguistic contemporary experience. Furthermore, teachers should be encouraged to attend seminars and workshops so as to be taught on the importance of a common language (Allen & Widdowson 1974,pg

Friday, October 18, 2019

Innovative Nursing Care Delivery Model Assignment - 1

Innovative Nursing Care Delivery Model - Assignment Example present a brief but comprehensive picture about the importance and the effectiveness of the models relating to innovative nursing care delivery within the healthcare domain. As mentioned earlier, innovative nursing care delivery model can enhance innovation in the operations of the organizations within the healthcare setting. Contextually, proper means need to be adopted in order to ensure successful implementation of the model within such setting. Notably, such models are directly correlated with the approach of attaining overall goals along with objectives of the healthcare sector. The model is primarily developed in and around the services delivered by the nurses. As per the model, a humanistic approach must be adopted by the nurses while delivering healthcare services to the patients. The model largely enabled organizations operating in healthcare sector towards delivering quality services in a cost efficient manner. Continuous improvement in service delivery of the nurses is also an important part of such models. These care models include namely â€Å"acute care agile self-directed nursing teams†, â€Å"community-based nurse managed clinics †, and â€Å"rural healthy aging community model† among others (Norlander, 2011, pp. 401-407). For instance, in the acute care nursing team model, the care providers are designated to provide required to a collection of patients. Subsequently, nurse managed clinics aim towards providing required healthcare services to undeserved communities (Norlander, 2011, pp. 401-407). It will be vital to mention in this regard that such models remain much focus towards enhancing the safety of the patients in healthcare setting in an innovative manner (Zerwekh & Garneau, 2013, pp. 194-198). The above discussed model or the set of model can be implemented within varied healthcare organizations by following certain planned strategies and procedures. The models can be incorporated in several key departments within healthcare organizations

Reader response Essay Example | Topics and Well Written Essays - 250 words

Reader response - Essay Example The report stresses on the fact that bad writing does not only mean not being able to write, rather more importantly it means not being able to convert an idea into fine words. In another article by (Fried), the importance of good writing is further stresses in the business world especially, where bad writing means a direct and instant loss in productivity and customer dissatisfaction. In the article, bad writing is sarcastically described as â€Å"stale, soggy rice cakes†, which are devoid of taste and nutrition. In an order to increase the number of customers, business people have got to rely on using writing skills that are persuasive and creative. (MBA Jargon Watch) may be considered a beneficial source in an order to build up on the type of vocabulary which is needed in the business world to create an attractive and good piece of writing that would be able to woo the customers. Many words introduced by (MBA Jargon Watch) may seem new to the business world writers and they may be ignorant of them as well, due to which bad writing comes on all geared up to spoil a company’s future. All three articles stress on the ultimate importance of good writing in the business world and appreciate the usage of creative writing

Thursday, October 17, 2019

Examine the extent to which Aneurin Bevan succeeded in overcoming the Essay

Examine the extent to which Aneurin Bevan succeeded in overcoming the obstacles which he encountered in achieving his vision for a national health service in th - Essay Example However, the NHS as an institution for providing better health services, despite all its constraints, became hugely popular with doctors and patients. Today it forms an integral part of British health and medical services. This, from a long term perspective, may be seen as Bevan’s lasting contribution to his country, and affords him an important place in the annals of its public health system. In the British post war general election Labour secured a thumping majority. This enabled the government to commence the implementation of the promises made to the British electorate in their party Election Manifesto; these promises, among others, included improved housing facilities and reforms in industry, education and health. In the sphere of health services, the Manifesto had stated that â€Å"(these facilities) should be available free for all. Money must no longer be the passport to the best treatment.† (Labour Party Manifesto 1945) It was Aneurin Bevan, (1897-1960) the Health Minister in premier Clement Atlee’s cabinet who was charged with the main responsibility of implementing the Labour Party vision. The task was tough, despite the party’s majority in the government, and there were several obstacles in the implementation of this plan. Bevan himself was clear about the goal to be achieved for the British Health System: simply put, none should be denied medical help and treatment on the grounds that he/she couldn’t afford to pay for it. He brooked no dilution of this ideal, and took a non-compromising stand on it. (Remember his famous one-liner that those who favoured the middle of the road, only got run over?) When Bevan articulated his vision, Britain already had a National Health Insurance Act1 But Bevan highlighted its inadequacies, pointing out that The National Health Insurance System provided medical care only for 21 million persons, while

Sport Management - Grix, J. and Carmichael, F. (2012), Why do Essay

Sport Management - Grix, J. and Carmichael, F. (2012), Why do governments invest in elite sport A Polemic - Essay Example To do this, Grix & Carmichael (2012) analyse previous literature on the topic to ascertain whether the reasons that are commonly provided for such large investments in elite sport are justified and have been scientifically proven to their standards. In turn, this essay will provide a thorough analysis of the article by using a summary and a strictly defined set of criteria that will show the contribution to knowledge that the article gives and the way that this can be incorporated into further research. Grix and Carmichael (2012) have identified that elite sport has often had a huge amount of investment in many developed democracies, and this investment has not often been questioned or examined. The article suggests that the very reasons for high investment in elite sport, such as increasing participation in non-elite sport, are not often backed by substantial research and therefore the need for such levels of investment needs to be examined. Grix and Carmichael (2012) identify that the reasoning behind funding elite sport is based upon the ‘virtuous cycle of sport’, a term they use to refer to the thought that high levels of achievement in elite sport leads to a feel-good factor for the nation and higher levels of participation. They also argue that it is linked to the double pyramid theory, in that more people participating in sport in general will lead to the generation of more Olympic champions, which will in turn booster morale for the country and so on. The rationale for investing in sport to promote participation seems like a strong argument, particularly as levels of activity are at an all-time low and obesity levels are rising (Carmichael et al, 2012), which in turn gives a higher amount of pressure on the National Health Service. Additionally, Grix and Carmichael (2012) identify the increase of community cohesion for those who participate in sport, but the argument here is that increasing funding

Wednesday, October 16, 2019

Examine the extent to which Aneurin Bevan succeeded in overcoming the Essay

Examine the extent to which Aneurin Bevan succeeded in overcoming the obstacles which he encountered in achieving his vision for a national health service in th - Essay Example However, the NHS as an institution for providing better health services, despite all its constraints, became hugely popular with doctors and patients. Today it forms an integral part of British health and medical services. This, from a long term perspective, may be seen as Bevan’s lasting contribution to his country, and affords him an important place in the annals of its public health system. In the British post war general election Labour secured a thumping majority. This enabled the government to commence the implementation of the promises made to the British electorate in their party Election Manifesto; these promises, among others, included improved housing facilities and reforms in industry, education and health. In the sphere of health services, the Manifesto had stated that â€Å"(these facilities) should be available free for all. Money must no longer be the passport to the best treatment.† (Labour Party Manifesto 1945) It was Aneurin Bevan, (1897-1960) the Health Minister in premier Clement Atlee’s cabinet who was charged with the main responsibility of implementing the Labour Party vision. The task was tough, despite the party’s majority in the government, and there were several obstacles in the implementation of this plan. Bevan himself was clear about the goal to be achieved for the British Health System: simply put, none should be denied medical help and treatment on the grounds that he/she couldn’t afford to pay for it. He brooked no dilution of this ideal, and took a non-compromising stand on it. (Remember his famous one-liner that those who favoured the middle of the road, only got run over?) When Bevan articulated his vision, Britain already had a National Health Insurance Act1 But Bevan highlighted its inadequacies, pointing out that The National Health Insurance System provided medical care only for 21 million persons, while

Tuesday, October 15, 2019

The Future Financial Health of Look Ahead Essay Example | Topics and Well Written Essays - 750 words

The Future Financial Health of Look Ahead - Essay Example The monthly cash flow statements for Look Ahead are given in the table below. Cash Flow is one of the most important aspects of every business. A cash flow statement shows the total of the actual cash inflows and outflows of a business. A cash flow can be prepared for any time period. It helps the company get a clear view of the liquidity at any given point in time (Gillespie et al, 1997). The statements for Look Ahead provide valuable insight into the liquidity position of the company. The cash flow statements indicate that the liquidity position of Look Ahead will be very weak based on the estimates. Hence it is essential to opt for other sources of funds for maintaining a strong liquidity position (Berry and Jarvis, 1996). The overdraft calculations in the statement indicate the amount required by Look Ahead to prevent negative bank balance. From the table, it is evident that Look Ahead must have a Bank Overdraft option for at least  £ 270,000. The Profit and Loss Statement for Look Ahead is presented below. Profit and Loss Account is a financial statement which shows the companies profits and losses for a given period. A profit and loss account helps the company analyze how the profit or loss arose i.e. the main cause/s for the profit or loss, so as to make informed decisions for the future (Arnold et al, 1985). Based on the estimates, Look Ahead forecasts a profit of  £ 80,000. Profit and Loss statement includes all the expenses and the income recorded during the period, irrespective of whether the payment was received (Britton and Watterston, 1996). The projected balance sheet of Look Ahead in December 2007 is presented below. It is evident that Look Ahead needs to give due consideration to its cash inflows and other sources of funding, as the ending bank balance is negative. Also, the balance sheet indicates a total of  £ 240,000 as debt.

Monday, October 14, 2019

Mosquito Trapper Using Sugar and Yeast Essay Example for Free

Mosquito Trapper Using Sugar and Yeast Essay I. Problem (Question) How to prevent mosquito bites and sickness like Dengue that we can get from mosquitoes? How can we prevent spread of mosquitoes in our house without buying with high-priced electric mosquito killer lamps, insect killer racket or any other device that is too pricy for killing insects and mosquitoes? II. Title Mosquito Trapper Using Sugar And Yeast III. Introduction Our group observed that many people especially children are prone in getting sickness from mosquitoes and may suffer sickness like Dengue and Malaria that may lead to death. Our group also observed that we can create a mosquito trapper and also a mosquito killer using recycled and improvised materials. In this, we can save more money and it is safer to use than mosquito killer lamps, insect killer racket, mosquito coil, mosquito sprays and other mosquito or insect killers that are not safe with children. Our idea of a mosquito trapper using sugar and yeast may be dirty and unpleasant to see in our front yards, but as mentioned, it is safe and is cheap. It is also easy to create it and we can save more of our money instead of buying electric mosquito or insect killer devices. IV. Materials Water, Brown sugar, Yeast, 2-liter or 1.5 liter bottle, Scissors, Tape, Black cover (optional) V. Procedure Cut the bottle in half. Mix brown sugar with hot water and cool it down. Pour it in the bottom half of the bottle and add the yeast (do not mix it). Place the funnel part, upside down, into the other half of the bottle and tape it together if desired. We can also wrap the bottle with something black (mosquitoes are also attracted or drawn to the color black), leaving the top uncovered and place it outside in an area away from your normal gathering area.

Sunday, October 13, 2019

Government Role in Construction Industry

Government Role in Construction Industry ECONOMICS FOR CONSTRUCTION AND THE BUILT ENVIRONMENT JULIANA SULING ANDREW INTRODUCTION The two main parts of economic theory were typically labeled â€Å"monetary theory† and â€Å"price theory†. Monetary theory recommends that distinctive monetary strategies can advantage countries relying upon their special arrangement of assets and impediments. It is in light of center thoughts regarding how variables like the measure of the cash supply, value levels and benchmark premium rates influence the economy. Financial experts and focal keeping money powers are regularly those most included with making and executing monetary strategy. A monetary theory that fights that the price for any particular great/administration is the relationship between the powers of supply and interest. The theory of price says that the time when the advantage picked up from the individuals who request the element meets the dealers minimal expenses is the most ideal business price for the great/administration. In a nutshell, microeconomics has to do with supply and demand, and with the way they interact in various markets. Microeconomics analysis moves easily and painlessly from the one topic to another and lies at the center of the most of the recognized subfields of economics. TASK 1 There are two types of sectors involved in our construction industry; there are public sector and private sector. It is important to understand the difference between the private sector and public sector because your privacy rights will differ depending on the legislation that an organization is governed under. The private sector is typically made out of associations that are privately possessed and not some piece of the government. These as a rule incorporate enterprises (both benefit and non-benefit), organizations, and foundations. A simpler approach to think about the private sector is by considering associations that are not claimed or worked by the government. For instance, retail locations, credit unions, and neighborhood organizations will work in the private sector. The public sector is generally made out of associations that are claimed and worked by the legislature. This incorporates elected, commonplace, state, or metropolitan governments, contingent upon where you live. Protection enactment more often than not calls associations in the public sector a public body or a public power. A few illustrations of public bodies in Canada and the United Kingdom are instructive bodies, medicinal services bodies, police and jail administrations, and neighborhood and focal government bodies and their areas of expertise. Size is a vital normal for the gatherings, associations, and groups in which social conduct happens. At the point when just a couple of persons are connecting, including only one more individual may have a huge effect by the way they relate. As an association or group develops in size it is adept to experience tipping focuses where the route in which it works needs to change. The intricacy of vast groupings is halfway in light of the fact that they are comprised of interrelated subgroups. As a group gets bigger, including someone else has less impact on its attributes. A thought in any event in littler groups, however, is whether the quantity of individuals is even or odd. Doing things together is simple if each one of those included concede to what to do, or if dominant part sentiment has the capacity override protests without repulsing the objectors. A group of six or eight individuals can part into two equivalent groups, so choice making is not well-suited to be as simple as though the size were five, seven or nine. As groups get bigger stalemates are more improbable yet at the same time can be troublesome. On the off chance that a group settles on choices by voting it can embrace a method for tie-breaking. As the size of a group increases, the number of possible person-to-person links (L) increases rapidly as the size of the group (N) increases (L = (N ² N) /2). In a four-member group there are six possible pairings; add a fifth member for each of the four to relate to and you have ten pairs. Requirement for initiative gets to be more self-evident. Certain things must be finished a gathering to shape and proceed with: individuals must be inspired to meet up and participate; objectives must be set; assignments appointed, booked, and completed; issues comprehended. A couple of individuals who believe one another and offer an essential reason can at times do the greater part of that in an unconstrained and equalitarian way. Substantial gatherings quite often rely on upon perceived pioneers to oversee operations. Assorted qualities build, giving more assets to critical thinking however hindering correspondence and collaboration and making accord harder to reach. Bureaucratic methodology has a tendency to grow, for example, allotting distinctive assignments to diverse subgroups and embracing standard methods. Much economic activity for example farming, mining, production, sales and others are carried out by small groups, each of whose members work together under the supervision of a first-line manager. They usually operate manually using their staff or workers. Manufacturing industries are categories under large groups of organization. They use big machines to build up their products, for example production of cars. When the demand is high from the customers, they don’t have enough time to build the cars one by one, so they need machine to help them. Same goes to highway construction, they need the heavy machine to construct the highway and the workers needed are many. TASK 2(A) The two projects that can enhance economy of the country are highway projects and housing projects which both of this fall under construction industry.   TASK 2(B) The construction industry is a real investment in the economy either in civil engineering construction, non-residential or residential. It is considered as a component of a strategy to promote aggregate demand for building and industrial sectors. The volume of investments varies depending on the policy of stability through the decision to reduce or increase spending on social services. In Malaysia, the sector of the construction industry is one sector of the economy the main countries. In the next 20 years, its contribution to the Gross Domestic Product (GDP) is in the range of 3-6% per annum. In the same period, the construction industry has recorded impressive growth rates of double-digit growth for eight years from 1989 to 1996. Highway transportation is the method for subtle element circulation between homes, shops, and others. It is just the streets which can convey merchandise from and to aerodromes, harbors and rail route stations. Considering the utility of streets anyplace in the distinctive parts of a nation, they can be rightly contrasted with corridors in a human body generally as supply routes keep up mans wellbeing by giving flow of blood; likewise streets advance countrys riches by keeping its kin and merchandise moving. Hence, we see that advance and prosperity of a country depends much on streets. Actually, streets are the life lines of countrys economy. Housing is one of the basic requirements for ensuring the well-being of the people is protected. The construction sector also contributed to economic growth that has direct relevance to other sectors, including the services sector and the manufacturing sector of building materials. In fulfilling this requirement, such factors as the ability of buyers, development costs and selling prices always affect the demand and supply of housing. Based on the current state of affairs, housing construction is largely concentrated in urban and suburban areas densely populated with potential buyers was high and the housing market is more widespread. TASK 3(A) Economics policy-makers are have two kinds of tools to influence a country’s economy: fiscal policy and monetary policy. TASK 3(B) Monetary policy and fiscal policy allude to the two most broadly perceived tool used to impact a countrys monetary action. Monetary policy is principally concerned with the administration of premium rates and the aggregate supply of cash available for use and is for the most part done by national banks, for example, the Federal Reserve. Fiscal policy is the aggregate term for the saddling and spending activities of governments. Monetary policy National banks have commonly utilized monetary policy to either empower an economy into speedier development or back off development over reasons for alarm of issues like swelling. The hypothesis is that, by incentivizing people and organizations to acquire and burn through, monetary policy will bring about the economy to become quicker than typical. Alternately, by limiting spending and incentivizing reserve funds, the economy will become less rapidly than ordinary. Fiscal policy Fiscal policy devices are various and fervently among market analysts and political eyewitnesses. As a rule, the point of most government fiscal strategies is to focus on the aggregate level of spending, the aggregate structure of spending, or both in an economy. The two most broadly utilized method for influencing fiscal policy are changes in the part of government spending or in assessment policy. Fiscal policy Monetary policy Principle: Manipulating the level of aggregate demand in the economy to achieve economic objectives of price stability, full employment, and economic growth. Manipulating the supply of money to influence outcomes like economic growth, inflation, exchange rates with other currencies and unemployment. Definition: Fiscal policy is the use of government expenditure and revenue collection to influence the economy. The process by which the monetary authority of a country controls the supply of money. Policy tools: Taxes; amount of government spending Interest rate; reserve requirements, currency peg, discount window Policy-maker: government Central bank TASK 3(C) The government plays an important role in the construction industry of every country. The involvement of the public sector has such major effects for the competence of the industry that the matters need to be measured in some detail. With the amount of the government’s involvement is not same in all countries, the general principle are alike. The scarcity of land in many countries and growing burdens on it from various types of uses have made it necessary for its use to be efficient and controlled everywhere. At the same time, due to the accordingly high density of development in most urban centers, it is necessary for regulations to be expressed and enforced to safeguard public health and safety. Hence, there is need for actual physical planning laws, building regulations and construction codes. In many countries, and at various eras, construction items are attractive as a form of asset. Governments attempt to protect the interests of end purchases with relevant laws and controls with regard to the operations of developers and the items they produce. To avoid the harmful effects of speculation, government have, on incident, had to interfere in the market for existing and new construction item with relevant legist ration or regulations.

Saturday, October 12, 2019

How Much Deviation from Religious Doctrine is Acceptable? Essay

Central to any religion is a unified set of beliefs that is shared amongst all its followers. These can range from stories about the origin of the universe or the lives of prophets or other important religious figures to sets of rules governing how you live your daily life. It is these beliefs that define who is a follower of that religion, and deviation from them could result in a person being outcast, persecuted, or even put to death in various areas and time periods. However, these beliefs are by no means universal. Interpretations of religious doctrines may strongly differ even between members of the same religious sect. These issues are very relevant even to non-believers as they have a strong influence on people’s opinions of important social issues, such as gay marriage, abortion, and the teaching of creationism in public schools. We have read about several different and contradictory interpretations of Christian theology in class, and through surveys and discussions we have seen that within our own class members of the same religion vary greatly in their beliefs. An important question then is how much should an individual be allowed to deviate in their beliefs from established doctrine? The answer is not so obvious because once some deviations are allowed it can be not easy to know where to stop. I think it is easier to focus mostly on Christianity in answering this question both because of the material we covered in class and because it is most relevant to America today. It is important to realize that from a historical context religious doctrines are by no means an absolute truth, as many would believe. They have been altered many times in the past and should be able to continue to change with the times. No religion shou... ... arbitrary set of rules. This applies not just to religion but to political and moral ideologies as well. If we really want to seek the truth, I think we could really learn a lot from the Gnostic tradition. Works Cited Bacon, Benjamin W. "The Canon of the New Testament" The Biblical World, Vol. 21, No. 2 (Feb., 1903), Published by: The University of Chicago Press. Web. Available at: https://www.jstor.org/stable/3141324?seq=1#page_scan_tab_contents Cicero , John Ross, and Horace McGregor. The Nature of the Gods. Penguin Classics, 1972. Print. Pagels, Elaine. The Gnostic Gospels, Vintage, 1989. Print. Plato, and Christopher Gill. The Symposium. Penguin Classics, 2003. Print. Weir, Peter. Dead Poets Society. Perf. Robin Williams. Touchstone Pictures, 1989. Arcand, Denys. Jesus of Montreal. Centre National de la Cinà ©matographie, 1990.

Friday, October 11, 2019

Should Doctors Be Tried in Consumer Courts

The Indian Supreme Court has ruled that doctors can be sued for medical negligence in consumer courts set up under India's consumer protection act of 1986. The landmark judgment, delivered last week, caps the nine year old controversy over whether doctors providing medical services to patients on payment of fees can be held liable under this act. Responding to appeals by doctors against earlier judgments by state high courts, the Supreme Court ruled that patients aggrieved by deficiencies in medical services rendered for payment can claim damages Should doctors be tried in consumer courts? This issue requires much debate, a lot of questioning, also a lot of introspection. But before we do that, let me ask, why do we limit ourselves to consumer courts Why are we afraid to move to criminal courts if the quantum of crime is culpable enough to be tried only in criminal courts When I say this, I wish to emphasize on the point that doctors are after all human beings. They are bound to get carried away by pleasure of life, greed for money and desire for a lavish lifestyle. This may encourage the devils inside them, they may switch over to illegal activities, may mint quick money and fulfill their hiddendesires. Somebody, at this instance, may like to raise a point that doctors are human beings also when they are performing complex surgeries. They are bound to make small mistakes, forget a glove back in the stomach of a patient, inadvertently give a wrong injection, prescribe unknowingly a useless drug. Agreed!!! I don’t suggest harsh punishment for such situations. But I wish that we do not neglect this issue in totality and that too for two reasons. One, because if we allow a doctor to got scott free after leaving a surgical instrument into a patient’s abdomen, we are encouraging his carelessness. There is one in every chance that this mistake may repeat itself and the doctor will never repent for it. Another reason I discourage this practice is- A black sheep in the herd of dedicated doctors, may, under the veil of â€Å"Non purposeful mistake†; Do illegal activities. He, for his unethical gains, perform acts as – prescribe a banned drug to his patient and when he get access to it, supply it potential buyers abroad. Not only this, on pretext of a small operation, he may remove vital organs from the body of a patient while the patient remains in dark. Unlawful activities, but with a lesser criminal intention, could be purposefully keeping a patient in ICU although there is no need of it!!! This point reminds me of a case, where in a patient’s family proved themselves smart enough for the doctors. Let me give a first hand description of this, although in brief. A patient on death bed, with serious kidney malfunction was admitted in a government hospital. Observing the serious condition of the patient, he was instantaneously recommended to a better equipped private hospital. Unfortunately, he breathed his last on the way. Promptly the private hospital issued a death certificate. Unsatisfied with the callous attitude of doctors from government hospitals he was again admitted in the government hospital. The hospital declared him dead after two days, issued a huge bill along with a death certificate. Armed with two death certificates issued on two different dates, the family published the horror story in media channels. This story is another reason why I did not blame only private hospitals and private doctors of illegal bunglings, because that would have shielded all government employed doctors. I blame this situation on the society as a whole and government policies in particular. Society because every 1 in 5 families of a patient is willing enough to have an illegal organ transplant or blood transfusion from an illegal source; if it guarantees the welfare of the patient. This encourages doctors to switch to illegal means for any need, small or big. And the government policies are equally responsible because the scenario since independence, by and large remains the same. There has been no increase in the numbers of opportunities available to this class of people whom we call doctors. Instead we expect them to serve the masses, with minimal(or sometimes even nil) infrastructure, no incentives and when compared to their better offs in IT and MANAGEMENT sectors, only a handful are able to give competition. But before blaming anyone else, Is it not the moral and ethical responsibility of a doctor to serve selflessly his fellow beings? Is this not the first thing taught in medical colleges?!! May be I am keeping my foot on one more debatable topic.!!!! ? Now let me stir the pot a bit more. People die, as sure as they are born, they will die. Its a fact of life and one had better learn to accept it. People do not die ONLY because of doctors mistakes. If my memory does not fail me, the lady, whose death caused the JJ Hospital incident, was 75 years old. No details about what she was suffering from, on how long she was ailing, or the condition she was brought to the hospital in. Despite lacking these vital dfetails, you are ready to accept that the death was due to negligence. That is being unfair. Years ago, when I was still a houseman, we had a patient brought in with a myocardial infarction. The man had suffered a couple of infarctions over the years and his family was well aware that the next one could be fatal. Despite our best efforts he died. The family accepted this and were taking the body away, when the youngest son arrived. This guy had been out drinking, and made such a tamasha, threatening to kill the doctors, screaming abuse etc. Eventually the security had to physically throw him out of teh hospital. Often these dramatic and explosive incidents take place to â€Å"demonstrate† grief, however phony it may be. I have witnessed many such incidents, and feel that even if there was negligence, the Consumer Protection Courts are available to redress any complaint. Beating up pepole is not the solution to the problem. Hi rocrab – long time no see , no hear from you on forums†¦Ã¢â‚¬ ¦ OK so you are a Doctor right So lets first establish the fact that you are biased- right or wrong Ok second point – the JJ hospital fiasco was uncalled for thats for sure. And it also highlighted the plight of 100's of overworked doctors and their meagre stipends. But the fact remains is that you do something wrong – you get punished. I do not think Consumer courts should try Doctors. As in lawyers – they should be debarred from practising medicine if found guilty. Anyways the point I want to bring out strongly is that :-1. People do not get in on merit – they pay huge donations – eg – Manipal college. – Totally shameless. 2. You pay to get in – you can also pay to pass. 3. If you do not know what you are doing – naturally you are literally ‘playing God'. So what are we left with – QUACKS by the dozen. That is why I think if some fear is instilled such foul play will lessen. Am starting another new topic on another issue that is close to my heart after the Jessica Lal forum. The recent strike by resident doctors in Mumbai's JJ Hospital because a relative of a victim who died – slapped a doctor caused headlines for several days. My take on this matter is that the Public slaps, verbal and physical abuse,vandalising of hospitals etc is due to the fact that there is no other way to bring negligent Doctors to book in this country. That is why there are more and more instances of public outrage. What is more dangerous is the fact that these doctors who have caused such deaths – CONTINUE to treat patients and put them at risk with their ‘little' knowledge. And last night NDTV debated about this because a one Dr Saha is suing 4 Kolkotta doctors for Rs 77. 7 crore for negligence for his wife's death. So my question is Should such Doctors be tried for negligence and be punished in a court of law or not? If so what sort of court should try them – like the military have a Martial law ! How long can we allow these so called ‘quacks' to get away with murder 18 Mar 2006 07:03 pm 14 Rumhona, Totally agree with what you have said about money taking precedence over merit. Medical colleges operating out of rented premises, lacking basic infrastructure. â€Å"Deemed† universities, sprouting like mushrooms after the rains, with no one to check or monitor the quality of teh education they provide or the â€Å"doctors† they produce. What is practiced by such â€Å"doctors† is criminal, no question of negligence. Unfortunately we have two sets of laws in India, one for the rich and one for the poor, this has been amply demonstrated in the recent past. Despite all this each case has to be judged on its merits. Negligence as defined by law, â€Å"is not doing that which a reasonable doctor would do†. Now what a reasonable doctor would do, is there in black and white, in teh text books. But no text book can describe ALL the medical conditions and the complicating factors. Medicine is also subjective, so things can get tricky. Every view put forward by an expert will be refuted by another equally qualified expert. (An expert being one who knows more and more about less and less, till eventually he knows every thing about nothing. )Finally, the quality of medicine practiced in India is pretty miserable. My wife who is diabetic and hypertensive, was nearly killed by a consultant, who could not see beyond the infection he was treating. Eventually, I had to bring her down to my hospital where she began recovering in 24 hours.

Thursday, October 10, 2019

The Motivation of Love in “a Worn Path” by Eudora Welty

Love is a very powerful and compelling feeling. It may lead people to act in ways that they never have before and to move people to overcome and accomplish tasks that would otherwise seem impossible. Sophocles once stated, â€Å"One word frees us all of the weight and pain of life: That word is love. † This statement is the underlying factor that motivates the main character in Eudora Welty’s short story, â€Å"A Worn Path. † The story portrays an elderly woman’s journey to the city during a frozen day in December to obtain medicine for her grandson’s chronically sore throat. Welty uses strong symbolism throughout the story to depict just how influential love can be. From the beginning, Welty reiterates the fact that Phoenix, the elderly grandmother, is very old and poor. Phoenix is very small and fragile, walks very slowly and uses a thin cane while striving not to fall with every step she takes, has an apron made of sugar sacks, and many wrinkles embedded on her face. Welty also hints to the reader that the grandmother has very weak eyesight, possibly cataracts disease. Phoenix even mistakes a scarecrow for a man dancing in the field and laughs while saying, â€Å"‘My senses is gone. I too old. I the oldest people I ever know†¦Ã¢â‚¬â„¢Ã¢â‚¬  (802). After presented with these facts, one may be skeptical of Phoenix completing even half of the journey since elderly people are usually associated with words like slow, weak, and inactive. Phoenix, however, contradicts the accepted image of a typical grandmother. Instead, Phoenix’s characteristics consist of being active, strong, and full of desire. The only motivating factor that ignites these characteristics in her is the love for her grandson. She has the mindset that she will endure any obstacle in order to obtain medicine just so her grandson can live with the least pain possible. As she finally begins her journey, Phoenix experiences many obstacles that force her to show her inner strength. Every stage of Phoenix’s journey is difficult. Welty shows strong symbolism through each obstacle presented before the grandmother. The name â€Å"Phoenix† also describes a bird that is fabled to live up to 500 years old only to burn itself and rise again from its ashes in freshness of youth. This symbol may represent a new hope or an emblem of being restored after great uffering, just like the grandmother is renewed with new hope and motivation after completing each obstacle. Right away as the path turns into a hill, Phoenix is setback. She says, â€Å"‘Seem like there is chains about my feet, time I get this far. Something always takes a hold of me on this hill – pleads I should stay’† (800) . Just as she exerts enough strength to conquer the hill, her dress gets caught in a thorn bush and she again is setback. This situation exemplifies how poor she is because she tries so hard to break free without tearing her dress. The next challenge is climbing through a barbed-wire fence. For such an old and frail woman, one would think it would be hard to crouch down and crawl on her hands and knees. Ironically, however, Phoenix is only concerned with not tearing her dress on the fence. Once again, this shows the incredible heart and desire she has to complete her journey. Another use of masterful symbolism is when Phoenix encounters a buzzard. She looks up and says, â€Å"‘Who you watching? ’† (801) as if she is telling the buzzard that she is not even close to death or defeat and will not fall victim to it anytime soon. With the courage to move on and with the huge hill behind her, Phoenix treads on only to stumble upon a swamp filled with alligators. Quietly, she passes unharmed until a black dog surprises her. The tiny old woman hits it with her extremely thin cane but only goes tumbling into a ditch. Once again, any elderly human might give up or not even be able to get out of the ditch. However, Phoenix’s heart is set out to make it to town and back without even thinking twice. She even says to herself, â€Å"‘Old woman, that black dog come up out of the weeds to stall you off, and now there he sitting on his fine tail, smiling at you’† (802). A racist white man then helps her out of the ditch but continues to insult her with racial comments and even points his gun at her. Phoenix shows her inner strength by staying calm and repaying him by carefully snatching the nickel that he had dropped. Despite all of these oppressing obstructions, Phoenix makes it into town. It is truly amazing to see how much adversity a person will endure in the name of love. Once Phoenix reaches the hospital, her age greatly shows in her restlessness and forgetfulness of why she even traveled that far. The trip’s purpose is forgotten because the actions have been repeated so often that Phoenix is able to make the journey â€Å"‘†¦just as regular as clockwork’† (804), proving that this is a trip repeated frequently through the dedication of love. The nurses know exactly why she came and give her the medicine saying that â€Å"‘†¦it’s an obstinate case’† (805). Because the grandson’s condition shows no signs of improvement, the nurses give Phoenix the medicine out of sympathy because she traveled so far. To Phoenix, however, it is the only way to show love to her grandson. She never chooses to give up because the process of obtaining the medicine is just as important as the result. Especially because the grandson’s condition is not getting better, a â€Å"renewed sense of hope† arrives when Phoenix obtains more medicine. She wants nothing more than to help her grandson’s sore throat subside. It is almost as if Phoenix feels that making this journey is all that she can do for her loved one. Her love, however, does not stop after obtaining the medicine. After one nurse gave Phoenix a nickel in the spirit of Christmas, she takes the two nickels that she now has to buy her grandson a paper windmill. Phoenix’s actions can be classified as heroic because her sheer determination and love for her grandson is all that motivates her throughout her expedition. A journey filled with such danger could only be endured with love as motivation. The compelling force of love is what continues to hold Phoenix together and helps her to overcome many obstacles despite her old age. As an old senile woman that perseveres through difficult travel and near insanity, Phoenix’s character embodies the theme that love is a very influential force in many people’s lives.

2012 Olympics Article Analyses Essay

Picture, title and sub-title: The headline is reversed-out of a colour picture of villagers apparently transporting straw bales in preparation for the eccentric â€Å"Olimpick† games celebrated in the Cotswold village of Chipping Campden. The use of the term â€Å"Olimpicks† would appear to be a deliberate archaisms – as it seems highly unlikely the Cotswold games were actually ever thus known. The strap byline attributes the story to a Mail staff reporter: â€Å"John Carter visits the village with its own eccentric games†. Fact & Opinion: It is a fact that the second paragraph points to the origins of the Cotswold games in the early 17th Century – thus anticipating â€Å"Baron de Coubertin’s Olympic revival by 284 years†. Allegedly, the Cotswold games were started as a Whitsun celebration in 1612 by Robert Dover. The games consisted of quirky rustic pursuits like cock-fighting, coursing and shin-kicking! See more:  Capital budgeting essay These two-day games ran annually for â€Å"250 years† before they were abandoned â€Å"owing to the disorderly mobs which used to attend. The Cotswold games were revived in â€Å"1951 for the Festival of Britain† and continue to this day. The Cotswold Olimpicks are staged at Dover’s Hill in the parish of Weston Sub Edge – close to Chipping Campden. Dover’s Hill is described as a natural amphitheatre. Analysing words and phrases: The writer makes deliberate use of the phrase â€Å"on tenterhooks† to evoke the anxiety of the London bid team, headed by Lord Sebastian Coe – suggesting the term actually originated in the same Cotswold area. The idiom â€Å"on tenterhooks† is thus taken to mean anxious, uneasy – like the fabric stretched taut. Presumably, the reader is supposed to contrast the rustic, charming simplicity and eccentricity of the Cotswold games with the immensely slick corporate Olympic bidding venture. The description of the shin-kicking competition is described as taking place on the first Friday after Whitsuntide – where a participant wearing hobnailed boots kicks the straw-padded shins of his opposition – in a demonstration sport. The writer makes a final contrast in the final paragraph – suggesting hat â€Å"unlike the modern international Games† the Cotswold Olimpicks have never been subject to bribery and corruption. This possibly hints at the Daily Mail’s editorial stance; which was then sniffily agnostic towards the London bid on the grounds that the choice of host city was believed to be a corrupt, nepotistic and hugely expensive process. Nevertheless, the writer then concludes with a humorous aside that a farmer once had to be bribed with a bottle of whisky to remove his sheep from the Cotswold arena! Overall, this feature article shows an affectionate longing for the quirky, amateuristic eccentricity of English rural life and gently contrasts it with the glossy, expensive corporate bidding that comprises the modern Olympic bidding process. The language is largely complex, anachronistic and sprinkled with archaic terms and historical reference. The writer assumes a fair degree of prior knowledge – of Pierre de Coubertin, King James’ puritanical instincts etc. The sentences are flowery, long and elaborate – perhaps suggesting a Mail-like hankering for times past!

Wednesday, October 9, 2019

Estate Redevelopment Program of Brownfield Site in US Essay

Estate Redevelopment Program of Brownfield Site in US - Essay Example The existence of these incentives programs is made possible by the sole fact that the Brownfield program can help in boosting tax revenue, creating jobs, reducing environmental hazards, promoting general economic health and cleaning up neighborhood eyesores. Without a doubt, real estate redevelopment in any country is a complex undertaking. It doesn’t matter whether the land in question is either clean or contaminated, bottom line is that the processes of assembling land, financing, and planning of redevelopment encounters many challenges. There have been different responses to the reuse of contaminated property due to political, cultural and economic differences. Each nation has a different approach to Brownfield since it shaped by the degree to which it is burdened by properties which are contaminated, as well as other factors such as population density, land availability, historic preservation objectives, and other governmental priorities. But given the diversity of America n States and towns, these tools and approaches- to be modified as needed- may provide new ideas to practitioners within the United States. ...BEDI grant funds are emphasized on a particular use and primarily targeted for use on the redevelopment of Brownfields sites in economic development projects and the increase of economic opportunities for low and moderate income persons as part of the creation or retention of businesses, jobs, and increases in the local tax base. The stimulus for private sector parties and local governments to go on and foresee the redevelopment is the BEDI funds. They as well as continue phased redevelopment on brownfield sites where either potential or actual environmental conditions are known and there is an existence of redevelopment plans. There is an emphasis by the HUD on the use of BEDI and the section 108 loan guarantee funds to finance activities and projects that have the ability to produce results after a short while and bring about economic benefi ts. Applications on whose scope is limited to factors such as site acquisition, no immediately planned redevelopment or remediation are not encouraged by the HUD. Through the BEDI funds, enhancement of security and improvement of the viability of a project especially if it is financed with a new section 108 guaranteed loan commitments. The BEDI program is seen as a possible way to spur the return of brownfields to productive economic use through financial assistance to public entities in the redevelopment of brownfields. It as well enhances the security and improvement of the viability of a project which has the financing of section 108 guaranteed loan authorities. Hence, due to this, the BEDI grants must be used in conjunction with a new section 108 guaranteed loan commitment.

Tuesday, October 8, 2019

Critical Perspective on Management and Leadership (Indians call Essay

Critical Perspective on Management and Leadership (Indians call centers) - Essay Example In many organizations, the issue of stress has recorded an escalating trend over the years. In this context, therefore, there is a dire need for managers and leaders to come up with effective mechanisms that can alleviate the causative agents of stress in the workplace. Stress has been linked with the ability to reduce job satisfaction, employee involvement and engagement in the workplace and most importantly derails the ability of the organizations to maintain an upward trend of job performance (Elliot, Herbane and Swartz, 2009). Putting this in perspective, it is warranted to argue that critical management and leadership cannot be alienated from the fact that, organizations need to perform their utmost best. In this context, therefore, this essay shall endeavor to highlight the Indian call centers and the repercussions of critical management in the workplace. The essay shall also scrutinize the contributions that critical leadership and management has imposed on the Indian call centers. The implications of critical management on leaders will also be a point that will be put under careful consideration. These two factors will be discussed under the theme of workplace bullying in the Indian call centers. ... To a great extent, the form of bullying that takes shape in this workplace has been accredited to the fact that, the employees have made great attempts to fit in the demanding conditions of the workplace. Workplace bullying according to Oade (2010) has been described as the negative implications that revolve around aggression and hostility in the workplace. If the bullying becomes extreme and persistence, there is a great likelihood that the entire process will be recurrent; thus, cause massive effects on the employees. One of the major reasons behind the predicaments in the workplace is that employees are continually subjected to circumstances in their environments that result into consistent exploitation in the workplace. Indian’s call centers are responsible for employment of a myriad number of people in Indian call centers. The Indian call centers serve a large clientele base, inclusive of the United States of America. Cruz and Noronha (2009) indicate that it is this fact that has led to outsourcing beings a major setback in the operations of the Indian all centers. The employees of Indian call center are not only faced with the challenge of handling Indian’s large clientele base, but also clients from other nations. In the perspective of the development of the country, this can be attributed to the solution towards development, but in the context of employee satisfaction, it can be argued that the workplace is a burden to almost all its employees. In terms of working hours, Cruz and Noronha (2009) argue that the employees in the call centers hardly have time for themselves. A case in point is when the management of the call centre made attempts to come up with

Monday, October 7, 2019

Factors Influencing Adult, Learning in Technology Based Firm Essay

Factors Influencing Adult, Learning in Technology Based Firm - Essay Example From this discussion it is clear that  the teachers or modern practitioners have concluded that there are two different types of teaching methodology, in the andragogic approach; which based on teaching drawn from the experience of the participants and the pedagogic approach. Here the teachings are based completely on the prerogative of the teacher. Studies have proven that in order for an adult to learn, he/she must have the necessary atmosphere. This is necessary because, with the increase in the age, the experiential learning tends to increase, so does the tendency to relate to past happenings of the same vein.  As the study highlights the program tended to put the ideas of adult learning into test and understand the impact and the effect of the same. The program had all the attributes, like modularity, easy approach and peripheral qualities. It was designed for the middle level Managers who had around five to seven years of experience and could base their learning on the expe riences.   At the end of the program, when the evaluation was asked, they gave flowing tributes about various instructors and their way of teaching, a critical evaluation is made to understand the various facets of the program and the cumulative impact on the behavior of the participants.  The structural base of the learning is modular and the learning is self directed, the onus of the learning process lies in the hand of the participants as they principally drive the class.... In the andragogic model, the participant’s views are taken into account (Gadamer et al., 2004). The structural base of the learning is modular and the learning is self directed, the onus of the learning process lies in the hand of the participants as they principally drive the class. There is a high amount of emphasis on setting up the adequate type of physical and psychological climate for the learning to happen. The auxiliary factors would include the proper learning environment, the emphasis on self directed learning. During the course of the program, the students were given the complete freedom to express their ideas and discuss them in the relevant groups (Garvin, 2000). There was a general transfer of the attitudes, values and ideas of the groups. Due to the modularization of the study, it became easier to complete the contents. The relevance on the level of ensuing entertainment is also extremely high, with a lot of the emphasis being laid on making the learning process more enjoyable in nature (Hayes et al., 1998) The students were given a lot of chances to explain their own experiences from the various facets of the personal and professional experience to augment the learning process. Therefore, looking at all the attributes, the methodology that was followed here was andragogic in nature. MODEL OF STUDY AND ITS SUBJECTIVE EVALUATION One of the models that have been used here for the purpose of studying the organizational learning is the pedagogical model. This particular model is basically an unidirectional model with the emphasis being on the delivery of the appropriate learning material and the instructors (teachers) (Tsang, 1997). This is mainly because of the fact that this model is unilaterally

Saturday, October 5, 2019

Apply appropriate macroeconomic analysis Essay Example | Topics and Well Written Essays - 1500 words

Apply appropriate macroeconomic analysis - Essay Example The economic profit is attained from the difference of national income and the addition of MPL x L to MPK x K. this can be summarized into the formular below. Economic Profit = Y – ((MPL x L) + (MPK x K)) Hence, Y is connected to unemployment, the available capital and the paid wages. The disparity between Y in presence or absence of lowering G is relevant to the government’s higher savings. According to the curve, it can be suggested that the government saves money by lowering G. in the short run there is decrease from 2.79% to 1.13% in the year 2003 while in the long run in 2009, there is an increase to 3.4% from 2.5%. in the IS-LM model, the change in the financial policy attributes to shifting of IS along the LM curve hence declining Y might accompany a contradictory policy. There is rise in the unemployment curve after reduction of G by 10% . This is evident in the decrease of the demanded labour causing the decrease of the Y. furthermore, it is shown that wage rig idity results in to unemployment. The need for labour declines with the decrease in Y and so the unemployment or Y reduces, hence wages maintain the level and unemployment increases. Wages change the market adjustments till the decreasing unemployment in the long run. Inflation relates negatively with unemployment. The decreasing inflation is caused by the rate of unemployment. Thus, declining unemployment causes increasing inflation since low wages and increased investments in the long run. In 2006 there was an inflation standing at 2.24% without the introduction of the change as compared to -1.84% caused by the change. The multiplier effect suggests that the government debt is also affected by decreased government expenditure. The decrease of Y is greater than the decrease in the expenditure leading to reducing taxes therefore a greater deficit in budget results. More increasing Y debt reduces. This explains the decrease in the budget deficit in the long run. The virtual economy m odel illustrates the exchange rate. The increase expressed is a decline in theory since the IS curve shifts to the left because of the cut in government expenditure. The subject virtual economy illustration is from the fact that it relies on the models utilized by American economy. Hence, the exchange rate has to be observed differently. The exchange rate does not directly influence the national income since the net exports rice in a laissez-fair economy whenever e is little. Nonetheless, according to this illustration, it is more costly to import product from foreign countries. Selected Policy Mix The general target of the government is to stabilize the economy rather than upsetting it. There are some economists suggesting that the government has to disturb the economy at some instances to keep it balanced. The United Kingdom policy maker should come up with the policy that will contain these challenges. The government should adopt fiscal policy. Adopting this policy will enable th e government to achieve stable exchange rate as result an equilibrium balance of payment will be achieved. Thus there is an inherent belief that the economy is unstable with shocking influences on the demand and supply. Conversely, economists feel that the economy is always stable in itself in spite of bad policies that lead to acute fluctuations. Hence the

Friday, October 4, 2019

Business intelligence and health care Research Proposal

Business intelligence and health care - Research Proposal Example Application of business intelligence in healthcare facilitates in streamlining raw data into meaningful and useful information for fostering better decision-making (Hennen, 2009). Thus, paper would be studying hospitals to evaluate how business intelligence is applied to identify healthcare imperatives that impact healthcare delivery for patients and financial benefits for the healthcare organizations. The increasing cost of healthcare consumes nearly 18%of the current US GDP (Ramsey et al., 2013). The healthcare reforms have considerably expanded the umbrella for health insurance coverage of all Americans including those with pre-existing diseases. The increasing burden on the healthcare institutions for providing quality care at affordable cost has become a huge concern because the interests of the payers and providers get directly linked to the quality of treatment and health outcome. Mettler and Vimarlund (2009) insist that technology can significantly contribute to the delivery of quality healthcare with economic transparency and real-time availability of critical information. Thus, business intelligence becomes pertinent issue in healthcare for exploiting information to manage patient care, improve quality and control costs for defined population or individual. Business intelligence in healthcare can broadly be described as leveraging information about patients for optimizing health outcome (Ferranti et al., 2010). Creating database of pertinent information regarding various aspects of healthcare serves as important mechanism for making decisions for optimal patients’ outcome. The information can be used judiciously by the hospital to reduce cost in repeating tests, facilitate analysis of clinical data and proactively involving patients in managing self-care. Most importantly, BI promotes transparency on real-time basis and therefore considerably reduces fraudulent practices and sub-standard quality of healthcare

Thursday, October 3, 2019

The United States Beer Industry Essay Example for Free

The United States Beer Industry Essay 1.The U.S. brewing industry has become more concentrated over the last two decades for several reasons. a.The consumption of beer has been slowly declining, in order for companies to gain market share, they have to take customers from other companies. This would then lead to some companies to go out of business due to the lack of customers. b.Brand loyalty also increased. Advertisement played a large role. Larger companies were able to spent $0.40 per case of beer sold. Smaller mass-market brewers could not afford to spend near that amount. c.Technological change in canning and distribution lead to the concentration of the brewing industry, as well. The size that a mass-market brewer has to accomplish to acquire all economies of scale has grown. They must produce more beer and achieve more market shares. Not all companies reach minimum efficient scales of production. 2. The competitive structure of the brewing industry using Porter’s five forces model. a.Risk of entry by potential competitors. New micro brewing companies have low barriers of entry. New micro brewing companies do not rely heavily on brand loyalty or economies of scale. Mass market brewers our faced with higher barriers to entry because of brand loyalty of customers and absolute cost advantages. b.Intensity of rivalry of previously established companies new customers are always entering the market as they become legal age and the willingness to consume beer, so mass market brewers try to appeal to them to get their business, minimizing the competition to take other companies competitors. Demand has also been growing, making them less competitive. c. Bargaining power of buyers (buyers may be the individual customers who consume it product) this is low for mass market brewers because there is a large number of buyers available for High microbrewers. d.Bargaining power of suppliers (the organizations that provide input into the industry, such as materials, services and labor) the brewing industry has medium to low bargaining power of suppliers. e.Threat of substitutes is a threat because there are other alcoholic beverages that can be a direct substitute for beer, such as spirits and wine. 3.Small mass market companies in the brewing industry are looking for high barriers of entry, strong bargaining power from suppliers and strong bargaining power from buyers. To reach economies of scale, they would need a lot of money in production volume, causing a high barrier of entry. Suppliers can charge the new companies higher prices because they are also selling to other mass market companies and do not need or depend on the new companies for orders. Buyers are strong and can drive down prices because they do not need to sell the new firms product. There are other mass market beers that already have strong brand loyalty that their customers are purchasing. 4.There are two different strategic groups in the brewing industry: mass market brewers (Anheuser-Busch, SAB-Miller, and Molson Coors) and premium micro brewers. The rivalry is different in both groups. Mass market brewers are more competitive, and focus on getting as much of the market as possible by brewing a beer liked by many. Microbrewers products are focus towards smaller customer by who like distinctive tasting beers.